Mass-society theory suggests that______________?
Correct answer: C. the media manipulate the masses as vulnerable passive consumers
- A. the content of the media is determined market forces
- B. the subordinate classes are dominated by the ideology of the ruling class
- C. the media manipulate the masses as vulnerable passive consumers
- D. audiences make selective interpretations of media messages
Explanation
Mass-society theory portrays ordinary people as isolated and vulnerable masses who can be manipulated by powerful mass media. Selective interpretation belongs to active-audience approaches, not the mass-society view.
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