Moderate

Principles such as efficiency calculability and predictability are all part of what Ritzer called____________?

Correct answer: A. McDonaldization

  • A. McDonaldization
  • B. post-modernization
  • C. the service industry
  • D. the culture of commerce
  • E. post-industrialization

Explanation

Ritzer used McDonaldization to describe the spread of fast-food principles into social institutions, especially efficiency, calculability, predictability, and control. These principles organise production and consumption in a rationalised way.

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