Which sampling procedure we prefer if population is heterogenous?
Correct answer: B. Stratified sampling
- A. Cluster sampling
- B. Stratified sampling
- C. Simple random sampling
- D. None of theseMarketing
Explanation
Stratified sampling is preferred for a heterogeneous population because it divides the population into relatively homogeneous strata and samples from each one. This improves representation of important subgroups.
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